To understand acidity, you must first understand the pH scale. A pH scale ranges from 0-14, and it measures how acidic something is, or how alkaline (basic). 7 is a neutral point, which is correlated with water. 0-6 are considered acidic, and 8-14 are considered alkaline (basic). Each point on the scale counts as 10x more acidic, which is a drastic jump between each number. 1 point on the scale measures the difference between a tomato (pH of 4), and a banana (pH of 5.2). When reading a pH scale, the higher the pH, the lower the acidity.
In the current market about 33% (or 1 in every 3 people) are doctor-recommended a low-acid diet, due to their symptoms of heartburn, acid reflux, and GERD. This shows the overwhelming void in the restrictive food diets for low-acid diet options, compared to gluten free, low fodmap, low sodium, or reduced sugar, all of which are accommodated for. With this large market gap, many are looking for a solution through the use of antacids. Ascoli believes that you shouldn’t have to take medication to feel relief!
Pasta sauces on the shelves read a pH of 4, about the same acidity as a tomato or a pickle. This causes heartburn, acid reflux, and GERD in many individuals, and leading them to constantly reach for the antacids, or just never eating pasta sauces in some cases. Ascoli reads a pH of 5.2. Although this is just a one-point difference, it heavily affects the acidity level. A pH of 5.2 is about that of a banana or cooked potato, which is much less acidic, and can largely help individuals who have digestive discomfort.
Ascoli is the world’s very first low-acid pasta sauce. With a pH of 5.2 or higher, we have reimagined the way people with digestive discomfort eat pasta. Here at Ascoli, we believe that you shouldn’t have to give up your favorite meals due to heartburn, acid reflux, and GERD, or have to take antacids just to ease your discomfort. That is why we created a low-acid pasta sauce, so you can Eat with Relief! Finally, you can enjoy red sauce without the discomfort!
With 1/3 of the population needing to be on a low acid diet, Ascoli has plans to extend their line beyond just pasta sauce. We plan to launch a salsa, taco seasoning, taco sauce, canned tomatoes, tomato soups, pizza sauce, and more. With this innovation coming to other food groups, it drastically changes the way people battling acid reflux, heartburn and GERD eat. Ascoli will transform lives and give you back the ability to eat your favorite meals in comfort. We’re so excited that you are here to start this journey with us. Stay tuned for our launch dates and new products coming!
