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Ascoli is a low acid pasta sauce brand created to help people enjoy full-flavored tomato sauce with a smoother, less acidic finish.
Name: Ascoli
Website: ascolilowacid.com
Category: Low acid pasta sauce
Brand promise: Eat With Relief
Primary product: Low acid tomato-based pasta sauces
Founder / President: Tim Jones
Primary audiences: Consumers, families, retailers, grocery buyers, distributors, and wholesale partners
Ascoli is a full-flavored, low acid pasta sauce made with real tomatoes and traditional ingredients.
Most traditional pasta sauces average around pH 4.0. Ascoli pasta sauces are developed to measure pH 5.2 or higher, making them significantly less acidic than many standard tomato sauces. Ascoli’s acidity level is comparable to familiar foods like a banana or potato.
Ascoli was created for people who love tomato sauce but are looking for a lower-acid option, including those who avoid acidic foods because of heartburn, acid reflux, GERD, sensitive digestion, or a doctor-recommended low acid diet.
Ascoli’s mission is to develop the best-tasting low acid products so people and families can enjoy the foods they love with more comfort and confidence.
We believe people should not have to choose between great flavor and digestive comfort. That belief is at the heart of our promise: Eat With Relief.
Ascoli was created from a personal need.
A few years ago, founder Tim Jones’ younger son began experiencing digestive issues. His doctor recommended a low acid diet because they believed he was experiencing acid reflux. One of his favorite meals was spaghetti, so Tim began searching for a low acid pasta sauce.
After checking local grocery stores and searching online, he could not find a truly low acid pasta sauce option. With a career in the food industry, Tim began researching why this product did not already exist.
He learned that jarred pasta sauces must meet strict food safety and packaging requirements, which typically results in high acid sauces. Creating a low acid pasta sauce that was shelf stable, safe, full flavored, and compliant would be difficult.
After more than three years of research and development, Ascoli brought a low acid pasta sauce to market using a patent-pending process that allows the sauce to be safely jarred without sacrificing flavor or shelf life.
The name Ascoli comes from Tim’s mother’s maiden name, which traces back to the Italian town of Ascoli Piceno, a place known for rich culinary tradition.
Ascoli’s low acid difference is easy to understand.
Most traditional pasta sauces average around pH 4.0. Ascoli pasta sauces measure pH 5.2 or higher.
That means Ascoli is significantly less acidic than many traditional tomato sauces while still delivering the rich, familiar taste people expect from pasta sauce.
To make the comparison more relatable, Ascoli’s acidity level is similar to a banana or potato.
Ascoli currently offers low acid pasta sauces made with real tomatoes, traditional ingredients, and a smooth, balanced flavor.
A traditional marinara with the perfect blend of roasted onions, garlic, and seasonings.
A bright, fresh tomato basil sauce seasoned with fresh basil for a balanced, aromatic flavor.
A hearty sauce featuring the deep, savory flavor of roasted garlic and roasted onion.
A collection featuring Classic Marinara, Tomato Basil, and Roasted Garlic for customers who want to try all three low acid pasta sauce flavors.
Ascoli pasta sauces are:
Low acid
Each sauce is developed to measure pH 5.2 or higher.
Full flavored
Ascoli is designed to deliver the rich tomato flavor people expect from traditional pasta sauce.
Made with real tomatoes
Ascoli sauces are made with 100% real tomatoes and traditional pasta sauce ingredients.
Crafted for comfort
Ascoli is made for people looking for lower-acid food options, including those who may avoid tomato sauce because of heartburn, acid reflux, GERD, or sensitive digestion.
Shelf stable
Ascoli sauces are shelf stable and developed through a patent-pending process.
Made for everyday meals
Ascoli can be used like traditional pasta sauce for pasta, casseroles, soups, baked dishes, and family meals.
Ascoli is for people who love tomato sauce but want a lower-acid option.
It is especially relevant for:
Ascoli is not only for people with digestive concerns. It is also for anyone who wants a full-flavored tomato sauce with lower acidity.
Ascoli gives retailers, grocery buyers, distributors, and wholesale partners a way to serve an overlooked consumer need in the pasta sauce aisle.
Many grocery shelves already include options for dietary needs such as gluten free, low sodium, reduced sugar, and low FODMAP. Ascoli introduces a low acid pasta sauce option for shoppers seeking a smoother, less acidic tomato sauce.
For retailers, Ascoli offers a differentiated product that can help attract shoppers looking for specific dietary solutions and expand the pasta sauce category beyond traditional flavor, price, and promotion-based choices.
Digestive discomfort is widespread in the United States. Ascoli’s current website messaging references that approximately one in three Americans deals with heartburn, acid reflux, or GERD.
Many consumers are already familiar with low acid versions of other products, such as low acid orange juice. Ascoli brings that same kind of low acid innovation to tomato-based pasta sauce.
By creating a full-flavored, low acid pasta sauce, Ascoli helps fill a major gap in the pasta sauce category.
Ascoli’s first product line is low acid pasta sauce. The brand plans to expand into additional low acid tomato-based and pantry products.
Potential future products include:
Ascoli is a full-flavored, low acid pasta sauce brand made with real tomatoes and traditional ingredients.
Created from a personal family need, Ascoli was developed for people who want to enjoy tomato sauce with a smoother, less acidic finish. With a pH of 5.2 or higher, Ascoli is significantly less acidic than many traditional pasta sauces and similar in acidity to familiar foods like bananas and potatoes.
Ascoli helps people Eat With Relief by offering a lower-acid option for pasta night, family meals, and everyday cooking.
Visit ascolilowacid.com to learn more about Ascoli, shop our sauces, or contact us about retail and wholesale opportunities.
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