With the antacid industry projected to reach $3.73 billion by 2030, it’s clear that digestive discomfort remains a widespread issue in the U.S. An estimated 33%, and growing, of the population experiences heartburn, acid reflux, or GERD, conditions that often lead doctors to recommend a low acid diet.
For many consumers, enjoying everyday favorites like pasta means turning to antacids just to avoid discomfort. This ongoing reliance on medication not only impacts overall quality of life but also highlights a growing demand for low acid food options.
1 in 3
Americans deal with heartburn, acid reflux, or GERD
A few years ago, my younger son began struggling with acid reflux and was put on a low acid diet. When I couldn’t find a low acid pasta sauce anywhere, that led me to ask a simple question: with so many people suffering from heartburn and acid reflux, why doesn’t this product exist?
As mandated by the governmental USDA/FDA agencies, all current traditionally packed pasta sauces must be packed at a 4.4pH or lower, maintaining a high acid sauce.
The 4.4pH being the minimum allowable level makes traditional packaging of low acid pasta sauces nearly impossible. Most of the pasta sauces in the market average a lower 4.0pH level.
Note, the lower the pH level, the higher the acidity measures.
4.0pH
average acidity of standard pasta sauces
After more than three years of research and development, we have delivered a patent-pending process that allows us to safely jar a low acid pasta sauce, without sacrificing flavor or shelf-life.
We brought Ascoli to market with a lower acid level–while maintaining a full-flavored, traditional taste–to give those consumers a pasta sauce they could enjoy with more confidence and comfort.
Ascoli offers a full-flavor, low acid pasta sauce made with real tomatoes and a smooth, balanced taste. While most pasta sauces have a pH around 4.0, Ascoli’s sauce has a pH of 5.2 or higher, the same low acidity as a banana or potato allowing you to Eat With Relief! It’s a delicious option for those looking to reduce their intake of acid and those following doctor-recommended diets, letting you enjoy the rich taste of pasta sauce without the discomfort of high acidity.
And for retailers, Ascoli finally fills the largest void for consumers who seek comfort without compromise. As the only low acid pasta sauce on the market, Ascoli elevates this category and drives your incremental sales, rather than just transitional.
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33% of the US population currently suffers from heartburn, acid reflux, and GERD, and are doctor-recommended to follow a low acid diet. Ascoli fills a market gap that no other sauce can. The current market accommodates low FODMAP (IBS), low sodium, reduced sugar, and gluten free. Now, it’s time to introduce low acid with Ascoli. Finally, filling the largest unmet need for those battling digestive discomfort.
Ascoli targets those who suffer from heartburn, acid reflux, and GERD, so they can have pasta sauce again, without the burn.
Ascoli offers the three top-selling flavors of pasta sauce, made with a low acid recipe.
Yes! All of our sauces are made with the freshest ingredients, so you can be confident about what you and your family consume.
33% of the US population are in need of a low acid diet, making it the largest unmet need in the pasta sauce category. Adding Ascoli to your shelf, will not only add transactional sales, but incremental sales by those who have either limited or completely given up on pasta sauce.
Yes! Ascoli plans to go beyond the pasta sauce category with other household favorites. Coming soon…pizza sauce, canned tomatoes, soups, condiments, and more!
