A few years ago, my younger son began having digestive issues, and his doctor recommended a low acid diet because they believed he was experiencing acid reflux. One of his favorite meals was spaghetti, so I started looking for a low acid pasta sauce.
I searched local grocery stores first, then looked online, but I could not find a single option. That led me to ask a simple question: with so many people suffering from heartburn and acid reflux, why doesn’t this product exist?
With a career in the food industry, I began researching the answer. I learned that jarred pasta sauce must meet strict safety and packaging requirements, which typically means a higher acid level as determined by the USDA and FDA. Creating a sauce with lower acid, great flavor, and full regulatory compliance would not be easy.
Still, I believed there was a real need for it. I had experience developing food products, and I saw an opportunity to create something better: a pasta sauce with a lower acid finish, excellent taste, and simple, natural ingredients without unnecessary additives.
After more than three years of research and development, we brought Ascoli to market with a lower acid level—comparable to a potato or a banana—to give those consumers a pasta sauce they could enjoy with more confidence and comfort.
The name Ascoli comes from my mother’s maiden name, which traces back to the Italian town of Ascoli Piceno, a place known for its rich culinary traditions—making it the perfect inspiration for a sauce rooted in family, tradition, and great flavor.